The Magazine
Bad Bunny x adidas BadBo 1.0 How a Super Bowl Sneaker Became a Global Cultural Moment
Bad Bunny didn’t just perform at Super Bowl LX he took over the stage literally and sartorially. Dropping his first signature sneaker, the adidas BadBo 1.0, during the halftime show isn’t just a must-cop release; it’s a defining moment for crossover culture, sneaker design, and personal identity in 2026. Here’s why the BadBo marks something bigger than a shoe
Split-Toe Renaissance: How NikeSKIMS x Nike Air Rift Is Redefining Footwear Culture in 2026
At first glance, it’s a sneaker, but in 2026, the NikeSKIMS x Nike Air Rift isn’t just a shoe. It’s a cultural moment: minimalist design meets heritage silhouette, celebrity influence meets genuine functionality. With reimagined split-toe engineering and SKIMS’ signature aesthetic, this drop blurs lines between performance, fashion, and everyday wear. And The Connect is here to help you secure them.
Oasis x adidas Tour Jerseys: A New Anthem for a Reunited Generation
From the streets of Britpop to the stages of Wembley, Oasis’ reunion tour has reawakened not just melodies but a global fashion movement. The adidas x Oasis Tour Jacquard jerseys in black and blue are more than merch; they’re symbols of rekindled brotherhood and cultural revival. At The Connect, we’re at the heart of it all, sourcing hype pieces that define a generation.
From Pavement to Pink Foam: The Air Max 95’s Triumphant Return
The Nike Air Max 95 “Pink Foam” is back for its 30th anniversary, blending anatomical design with modern flair. This release celebrates the sneaker’s evolution and enduring cultural impact. Discover how The Connect keeps you ahead in the sneaker game.
Corteiz x Nike: A Streetwear Saga Culminating in the Air Max 95 ‘Honey Black
Corteiz’s journey with Nike’s Air Max 95 reaches its pinnacle with the ‘Honey Black’ release. This final installment not only showcases the brand’s design evolution but also cements its influence in global streetwear culture. Dive into the legacy of Corteiz’s collaborations and discover how The Connect UK keeps you ahead in the sneaker game.
Stepping Back into the Spotlight: The Return of the Nike Air Max 95 “Neon”
The iconic Nike Air Max 95 “Neon” makes its much anticipated return this April. Delve into the rich history of this classic silhouette, explore its deep rooted connection with UK sneaker culture, and discover how The Connect ensures you’re always ahead in the sneaker game.
Union LA x Air Jordan 1 Chicago: Where Heritage Meets Hype
Discover the story behind the highly anticipated Union LA x Air Jordan 1 High OG ‘Chicago/Shadow’ release. Explore how The Connect UK brings exclusive sneaker collaborations to enthusiasts, ensuring you stay ahead in the sneaker game.
Supreme x Nike Spring/Summer 2025: A Fusion of Legacy and Innovation
Dive into the latest Supreme and Nike collaboration for Spring/Summer 2025. Discover the new Air Max 1 designs, explore the accompanying clothing collection, and learn how The Connect brings these exclusive pieces directly to you.
Supreme’s SS25 Rhinestone Hockey Jerseys: A Must-Cop for Streetwear FanS
Supreme is back with another show-stopping release for Spring/Summer 2025, and this time, it’s all about the Rhinestone Hockey Jerseys. Dripping in bold design and signature Supreme flair, these jerseys available in black, red, and light grey blend classic sportswear with high-fashion energy. Rhinestone detailing, premium mesh construction, and oversized Supreme branding make this a must-cop piece for any streetwear enthusiast.
Wild Style: The adidas Samba OG Leopard Pack & How to Secure Your Pair with The Connect
The adidas Samba OG Leopard Pack has taken the sneaker world by storm, featuring the Preloved Red Leopard and Black Green Leopard colour ways. These women’s exclusive releases showcase bold faux pony hair uppers adorned with striking leopard prints, seamlessly blending classic design with a wild twist.
Broken Planet Pieces Are Here, Shop Sustainable Streetwear At The Connect
We’re thrilled to announce that The Connect now offers exclusive pieces from the renowned Broken Planet collection!
