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Bad Bunny x adidas BadBo 1.0 How a Super Bowl Sneaker Became a Global Cultural Moment

Bad Bunny x adidas BadBo 1.0 How a Super Bowl Sneaker Became a Global Cultural Moment

Bad Bunny didn’t just perform at Super Bowl LX he took over the stage literally and sartorially. Dropping his first signature sneaker, the adidas BadBo 1.0, during the halftime show isn’t just a must-cop release; it’s a defining moment for crossover culture, sneaker design, and personal identity in 2026. Here’s why the BadBo marks something bigger than a shoe

Oasis x adidas Tour Jerseys: A New Anthem for a Reunited Generation

Oasis x adidas Tour Jerseys: A New Anthem for a Reunited Generation

From the streets of Britpop to the stages of Wembley, Oasis’ reunion tour has reawakened not just melodies but a global fashion movement. The adidas x Oasis Tour Jacquard jerseys in black and blue are more than merch; they’re symbols of rekindled brotherhood and cultural revival. At The Connect, we’re at the heart of it all, sourcing hype pieces that define a generation.