What’s dropping and why Ink matters
Supreme and Nike SB are rolling out a five-pair SB Dunk Low pack for Fall/Winter 2025. Release is locked for Thursday, September 4, 2025, exclusively via Supreme chapter stores and online, with Asia following on September 6. Colour-ways include Black, White/Metallic Silver, Ocean Fog (blue), Camper Green, and the star of this piece: Ink (purple/iron grey/black). All pairs come with SB’s fat tongue, Zoom Air in the heel and the Supreme ’94 mark. An in-house signature that nods to the brand’s founding year and long-running iconography.
The twist? Regional exclusivity. The Ink colourway is earmarked for Europe/UK only, Ocean Fog for North America, Camper Green for Asia, while Black and White go worldwide. That regional split is classic Supreme, engineering scarcity without gimmicks, and giving each city its own bragging rights.
Materially, the pack leans into short-hair suede with crisp panels and contrast Swooshes, executed in those color-blocked two-tones that SB heads love to skate and stylists love to shoot. It’s wearable hype, built on the Dunk SB last, reinforced where it counts and cushioned for actual riding.
A quick (and essential) Supreme x SB Dunk timeline
If you’re new here, this partnership isn’t “just another collab.” It’s the collab that helped define modern sneaker culture.
- 2002 — The Beginning. Supreme’s first SB Dunk Low pairs with elephant print arrive and reset the scale for what a skate shoe could mean. Fashion press later canonized it among Nike’s greatest collabs ever.
- 2003 — The Highs (Stars & Croc). Faux croc + gold stars on the SB Dunk High become grail status, imagery and motifs Supreme would revisit.
- 2012 — 10-Year Nod. Supreme brings back the Dunk with heritage cues for a new era, proving lightning can strike twice.
- 2021 — “Stars” (the callback). The SB Dunk Low “Stars” pack returns the gold stars/faux croc language. this time in low-top form and promptly breaks the internet (again).
- 2022 — “By Any Means.” A Dunk High trio embroidered with bold NYC-coded typography shows Supreme’s knack for remixing subcultural graphics into covetable product.
- 2023 — “Rammellzee.” Art meets skate: printed canvases celebrating the late NYC artist roll out on August 31, 2023, underscoring Supreme’s creative roots.
- 2025 — “94” Pack. Five SB Dunk Lows with the ’94 signature arrive; Ink becomes the EU/UK flex of the season.
The pattern is clear: Supreme doesn’t just make shoes, they publish chapters of a long-running New York story. Which is precisely why Ink lands with weight.
Why the “Ink” pair hits different
Colour psychology matters. Purple carries a little mischief and a lot of authority, rarer than red, cooler than blue. On skate footwear, it reads “individual” without shouting. Styled with washed black denim, a grey hoodie, or a tailored wool coat, Ink can move from curb cut to front row. The ’94 stamp puts a signature on the heel, but it’s the SB tongue and Zoom Air that make the shoe feel like a performance tool first, collectible second.
And the hype? Real. Fashion media is already setting expectations: five two-tone SBs, region locks, and that “hardest-to-cop” energy that follows Supreme when it aligns with Nike SB. Translation: sell-through will be fast, and secondary markets will light up.
Supreme, Nike SB, and the influencer era
Since the SB Dunk renaissance, a river of tastemakers; pro skaters, stylists, and musicians have anchored fits around SBs. Publications like GQ have chronicled the model’s cultural yo-yo: a 2000s peak, a late-2010s lull, and a roaring comeback powered by skate edits, celebrity co-signs, and better storytelling. Supreme’s role? Consistent almost editorial in turning skate hardware into fashion language. Expect more of the same for FW25, with Supreme’s season cadence (Week 1 accessories shock, Week 2 anchor footwear) now familiar enough to stir queues long before the lookbook lands.
How to secure your pair (and how The Connect fits in)
Because Ink is region-locked to Europe/UK, locals get first swing but that doesn’t mean sizing will be simple. Supreme’s drops compress supply into minutes. That’s where The Connect earns its name. We source, authenticate, and stock high-heat pairs across sizes so you can focus on the fit, not the checkout timer. Missed the Thursday drop? We’ll be moving quickly to load inventory, either from our network or partner consignments so you can still lace up Ink without the headache. (We’ll also track Ocean Fog and Camper Green for our US and Asia clientele.)
Want the styling cheat code? Pair Ink with charcoal cargos and a brushed-cotton overshirt; let the purple carry the frame. Or go minimal? Ash grey sweats, white tee, silver chain. Clean lines that let suede do the talking.
What to expect from Supreme this FW25
Supreme’s footwear slate traditionally anchors weeks early in the season, and the brand has already primed momentum with Spring ‘25 experiments (Air Max 1, anyone?) and a stated appetite for more SB energy later in the year which is exactly what this drop delivers. If you read between the lines of the pack’s strategy (global black/white, region-locked colour pops), FW25 will likely keep playing global vs. local: universal pieces for everyone, prize pieces for each territory.
