The Magazine
Split-Toe Renaissance: How NikeSKIMS x Nike Air Rift Is Redefining Footwear Culture in 2026
At first glance, it’s a sneaker, but in 2026, the NikeSKIMS x Nike Air Rift isn’t just a shoe. It’s a cultural moment: minimalist design meets heritage silhouette, celebrity influence meets genuine functionality. With reimagined split-toe engineering and SKIMS’ signature aesthetic, this drop blurs lines between performance, fashion, and everyday wear. And The Connect is here to help you secure them.
Nike Mind 001 Slides: The “Recovery” Shoe That’s Actually Trying to Rewire Your Focus
Nike didn’t just make another comfy slide they built a neuroscience-led footwear platform. With 22 moving foam nodes, a decade in development and early adoption from elite athletes, the Nike Mind 001 feels like the first “recovery” shoe designed to change your headspace, not just your heel pain. Here’s why the Light Smoke Grey, Black Chrome, Solar Red and Light Bone colour ways matter and why we’re stocking them at theconnectuk.com
Black Cat, New Night: The Jordan 4 “Black Cat” (2025) and Why Monochrome Never Sleeps
The Jordan 4 “Black Cat” returns in 2025 as a study in stealth. Nubuck, blacked-out details and a look that lives forever in the night. From its 2006 origins to today’s cultural obsession, the Black Cat lineage is less about colour and more about attitude. Read on to learn why this release matters, what to expect at retail, and how The Connect keeps you first in line.
Inked in History: Supreme’s Nike SB Dunk Low “94 Ink” Is a Love Letter to Skate Culture (and a Trophy for Europe)
Purple suede, padded tongues, that script ’94 winking on the heel. Supreme’s Nike SB Dunk Low Ink is a time capsule and a flex in one. It’s also a Europe/UK exclusive, which means pairs won’t linger. At The Connect, we’ve already got sizes loaded on our website, because great stories and great sneakers shouldn’t be gated by geography.
Better With Time: Nigel Sylvester’s AJ1 Low is More Than a Sneaker. It’s a Story You Wear.
Life is better when lived, not preserved. Just like Nigel Sylvester’s latest Jordan 1 Low “Better With Time.” Built with pre-distressed scuffs, aged tones and details that echo his BMX roots, this isn’t just a sneaker. It’s a journey. And at The Connect, we make sure your journey always starts with the most hyped releases in the game.
Soft-Power Sneakers: Why New Balance’s 204L in Timberwolf & Mushroom Own the Moment
New Balance’s 204L isn’t about shouting the loudest it’s about the richest whispers. With two tonal suede colorways Mushroom and Timberwolf. This low-profile runner quietly anchors your style. From Kith editorials to Rosalía campaigns and Copenhagen street moments, this is how subtle becomes statement, and how The Connect stays ten steps ahead.
Oasis x adidas Tour Jerseys: A New Anthem for a Reunited Generation
From the streets of Britpop to the stages of Wembley, Oasis’ reunion tour has reawakened not just melodies but a global fashion movement. The adidas x Oasis Tour Jacquard jerseys in black and blue are more than merch; they’re symbols of rekindled brotherhood and cultural revival. At The Connect, we’re at the heart of it all, sourcing hype pieces that define a generation.
Pokémon Cards: The Nostalgic Phenomenon Powering a New Generation of Collectors
From humble beginnings in 1996 to a $1 billion global industry in 2024, Pokémon trading cards have evolved into a cultural and collectible powerhouse. Explore how The Connect UK brings you closer to this phenomenon.
Labubu: The Mischievous Elf Redefining Collectible Culture
From its origins in Kasing Lung’s Nordic-inspired tales to becoming a global fashion accessory, Labubu has transformed the collectibles scene. Discover how The Connect UK brings you closer to this cultural phenomenon.
From Pavement to Pink Foam: The Air Max 95’s Triumphant Return
The Nike Air Max 95 “Pink Foam” is back for its 30th anniversary, blending anatomical design with modern flair. This release celebrates the sneaker’s evolution and enduring cultural impact. Discover how The Connect keeps you ahead in the sneaker game.
Corteiz x Nike: A Streetwear Saga Culminating in the Air Max 95 ‘Honey Black
Corteiz’s journey with Nike’s Air Max 95 reaches its pinnacle with the ‘Honey Black’ release. This final installment not only showcases the brand’s design evolution but also cements its influence in global streetwear culture. Dive into the legacy of Corteiz’s collaborations and discover how The Connect UK keeps you ahead in the sneaker game.
Skate Meets Street: The Nike SB x Air Jordan 4 ‘Navy’ Drops with a Splash
The Nike SB x Air Jordan 4 ‘Navy’ is making waves, blending skate-ready performance with iconic Jordan aesthetics. Following the success of the ‘Pine Green’ release, this limited-edition sneaker is set to captivate both skaters and sneakerheads alike. Discover how The Connect UK ensures you’re always ahead in the sneaker game.
