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Soft-Power Sneakers: Why New Balance’s 204L in Timberwolf & Mushroom Own the Moment

Soft-Power Sneakers: Why New Balance’s 204L in Timberwolf & Mushroom Own the Moment

New Balance’s 204L isn’t about shouting the loudest it’s about the richest whispers. With two tonal suede colorways Mushroom and Timberwolf. This low-profile runner quietly anchors your style. From Kith editorials to Rosalía campaigns and Copenhagen street moments, this is how subtle becomes statement, and how The Connect stays ten steps ahead.

Stepping Back into the Spotlight: The Return of the Nike Air Max 95 “Neon”

Stepping Back into the Spotlight: The Return of the Nike Air Max 95 “Neon”

The iconic Nike Air Max 95 “Neon” makes its much anticipated return this April. Delve into the rich history of this classic silhouette, explore its deep rooted connection with UK sneaker culture, and discover how The Connect ensures you’re always ahead in the sneaker game.

Broken Planet Pieces Are Here, Shop Sustainable Streetwear At The Connect

Broken Planet Pieces Are Here, Shop Sustainable Streetwear At The Connect

We’re thrilled to announce that The Connect now offers exclusive pieces from the renowned Broken Planet collection!