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Bad Bunny x adidas BadBo 1.0 How a Super Bowl Sneaker Became a Global Cultural Moment

Bad Bunny x adidas BadBo 1.0 How a Super Bowl Sneaker Became a Global Cultural Moment

Bad Bunny didn’t just perform at Super Bowl LX he took over the stage literally and sartorially. Dropping his first signature sneaker, the adidas BadBo 1.0, during the halftime show isn’t just a must-cop release; it’s a defining moment for crossover culture, sneaker design, and personal identity in 2026. Here’s why the BadBo marks something bigger than a shoe